Episode 121: Ready, Set … Black Friday!

Ready, Set ... Black Friday!

As we head into November, there is one thing on the minds of online businesses and ministries …. It’s not turkey or dressing. It’s “what will I do about Black Friday??” Join me for Episode 121 of Just One Simple Thing where you’ll learn three ways to maximize your Black Friday, and two ways to stand out in the noisy crowd.

Hey friends! Welcome back to Just One Simple Thing, where we are motoring towards the end of the year. It will be here before you know it!

Black Friday isn’t just a day now … it’s a whole week. And then you tack on Small Business Saturday, Cyber Monday, and Giving Tuesday. It’s enough to make your head spin.

But let’s simplify the whole thing with a few tips and two ways that you can stand out among the crowd.

1. Don’t feel like you have to offer major discounts, especially if you are a service-based business.
Cutting the price on your regular offers devalues them, and if you get a big response, delivering on all of those cut-price sessions could be draining for you. Instead, try adding bonuses to your regular offers that increase their value or you can go the other way … a mini-version of your regular offer to give people a taste of what you do and how you can help.

2. Create a signature Black Friday offer.
My core audience expects it and plans to purchase that weekend so they get the best deal.

3. Leverage affiliate promotions.
One easy way to do this is to create a gift guide

So you have a great offer in mind … but with all the noise, how do you stand out in the crowd?

1. Tease your offer in advance.
If you catch their attention before all of the noise starts, they’ll be watching for your email so they can jump on it.

2. Make it personal.
Segment your email list based on previous interactions and send different emails to each segment, addressing their specific pain points and how your offer can help.

And finally, as just one word of caution …As you make your Black Friday plan, keep in mind the other things you want to do during that week and the Thanksgiving weekend.

Think ahead about how much time you really want to spend during the weekend when you plan your promotions.


Look at what you already have available and how you might promote it over the big holiday weekend. Can you turn it into a signature annual offer? When you decide what to do, tease it on your social media. Be sure to tag me so I can cheer you on AND share the amazing things you come up with!

Thanks for hanging out with me today. I don’t know about you, but things feel really unsettled all around me. I’m praying that by keeping things simple, we can find peace in the chaos and use our gifts to bring peace to others as well. If you’re in on that, send me a DM and let me know! That would be a huge blessing to me.

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