“I feel like I’m being pushy.”
“I want God to get the glory. I don’t like drawing attention to myself.”
“It sucks up my time and makes me lose focus on my tasks.”
As I have had coaching consultations with dozens bloggers and ministry leaders the last couple of years
, these are some of the most common comments I have heard.
They are talking about social media, of course. The blessing and the curse of people who have a message, product or service to share. And if you are naturally an introvert, it tends way more to the curse side than the blessing.
But it doesn’t need to be that way. If you are struggling to drag your introverted, God-honoring self into the social media conversation, you may need to adjust both your attitude and your actions.
Adjust your Social Media Attitude
It’s not all about you. Did you notice all of those statements up there are focused on “I” and “me”? But guess what? If what you have to offer encourages, entertains, informs, helps or generally makes life better, it’s not about how you feel. It’s about how the reader feels. You are offering them something of value and so you don’t need to feel bad about helping them find it.
Be a light. Especially as Christians, we are prone to feel guilty about promoting ourselves. But the internet, and particularly the social media platforms, can be dark and scary places. Highlighting our positive content, engaging in encouraging conversation and putting Jesus above our platform shines light into that darkness.
Adjust your Social Media Actions
It’s a conversation, not a megaphone. Often when I go look at the profiles of people who feel uncomfortable with social media, I find most of their posts are promoting their own content. No wonder they feel uncomfortable!
Social media is a conversation, so it helps to treat it like one. Respond to what other people are saying, share things that you find interesting or helpful. When someone asks a question and you know the answer or have an opinion, answer it! That’s not showing off … that’s being helpful. It’s what friends do.
Post often. Before you get all clammy thinking you are going to wear everyone out, remember how fast social media moves. Especially Twitter. I know I don’t see everything in my Facebook or Twitter feed and I bet most people don’t.
If you look at your own Twitter profile, under each tweet there is a row of icons and one of them is three little vertical bars. Click on that and you can see how many people have seen that tweet. It was eye-opening for me to learn that on average, less than 10% of my followers actually see any individual tweet! That made me much more comfortable in posting several times a day (6-8).
FOLLOW-UP NOTE: For those who asked in the comments, here are some screen shots from the iOS mobile version of Twitter, to show you where the three little bars are (they only show on things that you have posted yourself):
This was ta few days ago, so it has been seen by pretty much everyone who is going to see it. Out of my 1800 Twitter followers, only 87 saw it! That is less than 5%!
I don’t worry so much about posting the link to the same post or offer at a few different times throughout the week because I know most people are not seeing it every time.
Make a plan and use some tools. Figure out what you want to post and when, then use one of the scheduling tools to automate it. You can schedule all of your informational posts at one time. I love using Tailwind to schedule Pinterest and Instagram. I spend about an hour on Sunday afternoon doing this. Then the rest of the week, I can limit my social media time to just the fun parts of responding and chatting it up.
How do you feel about social media? Share your stuggles, and your best tip for getting over your discomfort.
Linking up with Crystal Storms at #IntentionalTuesday, Holly Barrett at #TestimonyTuesday, Kelly Balarie at #RaRaLinkup, Holley Gerth at #CoffeeForYourHeart, Susannah Kellogg at #FaithandFellowship, Susan Mead at #DanceWithJesus, Dawn Klinge at #GraceandTruth and Missional Women at #FaithFilledFriday, with Kelly Balarie at #RaRaLinkup, with Holley Gerth at #CoffeeForYourHeart, with Crystal Storms at #HeartEncouragement, with Susan B. Mead at #DanceWithJesus, with Arabah Joy at Grace & Truth