This post is part of my Write 31 Days Challenge series, based on results of the Online Christian Creative Survey. Click here to see all posts in the series
As you would expect, Online Christian Creatives value honesty and integrity. They want to make purchases from people they like and trust.
So we asked them what practices from course and service providers irritate them and make them reluctant to purchase. And the answers are not that surprising.
Here are the top three responses:
Over half of them mentioned “too much email”, especially daily or even more than once per day during a product promotion.
- 14% are tired of pushy marketing
- 8% don’t like false urgency or marketing based on FOMO
- In addition, they dislike “bait and switch” offers where something free or inexpensive with little valuable information is offered, but a course purchase is required to get the real information promised.
It may help to let them express it in their own words:
Fast mover bonuses, offering a deadline and then extending, saying something was full and then “opening up” more slots – we all know none of that is true and is all lies.
I don’t like being pressured to purchase in a specific window of time. I want to know about available purchases well in advance for budgeting time and money.
I don’t need high pressure. I need you show me what you can offer me.
In defense of my marketing friends, providers wouldn’t offer trip wires and countdown timers and multiple emails if they didn’t increase conversions and sales. Most people need exposure to an offer more than once before they make a purchase decision.
It all boils down to respect. Marketers respecting the inbox and intelligence of their audience, and Christian bloggers respecting that course and service providers need to be compensated for their expertise.
If you are promoting a product or affiliate offer, give your readers a way to opt-out of emails related to that offer if they are not interested in it. This keeps them from unsubscribing competely when they may be interested in future offers
How Can I Serve You
See all of the posts in this series here. You can follow the series right here on the blog, or follow along on Instagram for the micro-version, or signup below to have links to the series delivered to your email inbox every week with my newsletter.