Hey I see you out there … sharing your message with passion and conviction … working hard …. Celebrating the small victories. But I also see your frustration … though you value every life that you touch, you know you have capacity to serve more people, but you aren’t growing as fast as you expected. Well, friend, having a great message or service or products is only half of the equation. In Episode 61 of Just One Simple Thing, you’ll learn about the other half, and three ways you can fuel the growth of your ministry or business.
I’ve worked with dozens of women in the early stages of their ministry or business. They all have big dreams and brilliant ideas.
But many of them aren’t taking off as fast as they expected, not selling as many products, not signing up enough email subscribers. And have hit a wall of frustration. Does that sound familiar?
It takes both compelling content and effective visibility to get where you are trying to go. I’ve noticed that a lot of people focus on the content, but not on the visibility.
They’ve fallen for the “build and they will come”, “content is king” message that at best is only half the story, and at worst, honestly just doesn’t work anymore.
Your content and your visibility plan work together. Your content will attract the people right around you … the ones who are already watching what you are doing. But if you want to attract people from outside your circle, you need a visibility plan to get their attention. Stellar content alone is not going to get you where you want to go.
How do you create a visibility plan? Well, I think it has three parts.
First, you have to show up. That means going where your ideal person hangs out.
Second, you have to grow up. You have to do the things that make you uncomfortable to put yourself out there.
And third, you have to glow up. Take what you already have and make it shine.
Pick just one thing in each of these areas … Show up, Grow Up, and Glow up ….and make a plan to focus on it for one to two months. Measure your progress so you’ll know what is working and what isn’t.
Need help creating your visibility plan? Check out Rocket Your Reach … a five day challenge where you’ll learn the Acceleration Process for choosing, planning, and measuring your next steps to get off the ground.
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