Episode 132: What to Put In Your Email Newsletter to Nurture Your Audience with Ruthie Gray

I say all the time that my favorite thing to do in my weekly tasks is writing my email newsletter. There’s just something special about connecting directly with the Do A New Thing Community. My friend Ruthie Gray agrees with me. She and I sat down recently and talked about ways you can nurture your audience through your email newsletter. Listen in to this fun conversation.


Hello, friends, and welcome to Episode 132 of Just One Simple Thing! If you are a frequent listener, you know that I almost never have interviews on the podcast. I just don’t have the bandwidth for the extra work that comes with having a guest.

BUT every once in a while, a fun opportunity comes along that I can’t pass up. Ruthie Gray and I recorded a two-part conversation …. Half is on her podcast, Authentic Online Marketing, and half is here. You can listen to them in either order, but this half has some specific ideas for what to put in your email newsletter. So listen in and then be sure to go listen to the other half of our conversation on Ruthie’s podcast.

Ideas For Your Newsletter:

  • Personal reflections
  • Specific tips or tasks to help people take action
  • Ways to engage with your community
  • Community member spotlight
  • Recommended resources
  • Book focus -suggested reading for your niche
  • Flash Back
  • Hot Topics
  • What I Learned This Week

A Word about Quantity:

  • People are busy and won’t read everything, even from their favorite sources
  • Make sure it is sustainable
  • Offer an opt-out during special promotions
  • Re-send with caution

A Word about Unsubscribes

  • Don’t take it personally … if they unsubscribe, they aren’t your people
  • Natural pruning of your list
  • Bless and release!

ACTION STEP
Connect with Ruthie on her website, podcast, and Instagram.

Wasn’t that fun? Thanks for hanging out with me and Ruthie today. Be sure to head over to Ruthie’s podcast, Authentic Online Marketing, to catch Part 1 of this conversation in Episode 109.

RESOURCES
Authentic Online Marketing Podcast Episode 109 –Email Ideas (That Work) For Nurturing Your Audience

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