Can an email list become a community? You bet it can! In Episode 126 of Just One Simple Thing, you’ll learn how you can transform your email list into a vibrant community that nurtures, supports, and inspires.
Welcome back, friends! In the last episode, we talked about some ways that you can promote your email opt-in freebie. But once you’ve had some people jump at the chance to get their hands on your valuable resource, what do you do with them? How do you develop the relationships that turn freebie-seekers into connected community-members?
I have some ideas for you, but before we dive in, let’s ground ourselves in the Word. In Romans 12:5 (NIV), Paul reminds us, “so in Christ we, though many, form one body, and each member belongs to all the others.” This simple truth highlights the community and belonging we all want to see within our online ministries and businesses, and gives us clues on how to foster it.
Your email subscribers are more than just names on a list; they’re individuals wanting connection, guidance, and encouragement.
Here are some practical steps to turn your email list into a thriving community:
Step 1: Personalize Your Communication
When crafting your emails, try to create authenticity and personal connection. Address your subscribers by their first names. share personal stories, insights, and struggles from your own journey.
Step 2: Foster Engagement
Encourage interaction and dialogue by asking questions, inviting feedback, and sparking discussions within your emails. When they feel heard and valued, they’re more likely to engage and connect with you and each other.
Step 3: Create Exclusive Content and Offers
Make your email subscribers feel special by offering exclusive content, resources, or discounts that aren’t available elsewhere. By providing unique value, you strengthen the bond between you and your community members.
Step 4: Facilitate Connection
Facilitate opportunities for your subscribers to connect with each other.
Consider creating a private Facebook group or other online space where they can share ideas, offer support, and collaborate on projects.
Step 5: Cultivate a Culture of Encouragement
Strive to cultivate a culture of encouragement, positivity, and love within your community. By being the hands and feet of Jesus in your interactions, you create a safe and nurturing space where women can flourish and grow together.
Remember, building a community takes time and patience. Be consistent in your efforts, stay true to your values and your voice, and trust God to work through your ministry or business to touch the lives of others.
ACTION STEP
Today, take a moment to review your email communication strategy. How can you incorporate more personalization, engagement, and exclusivity to foster a deeper sense of community among your subscribers? Choose one practical step to implement this week and watch as your community grows and flourishes.
And if you aren’t already on my email list, you can join today to see all of these things in action. Just go to doanewthing.com/podcast (or really pretty much any page at doanewthing.com) and you’ll find a place to sign up. I’d love to have you as part of the community.
RESOURCES:
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Sign up for my email list here
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