How often should I post on social media? It’s a question that everyone who is building a business or ministry online has asked at one point or another. And no matter what the gurus say, the answer is not the same for everyone.
In Episode 115 of Just One Simple Thing, you’ll learn four things that can determine how much time you need to spend promoting on social media.
If you are a regular listener, you know that the podcast has been on a break for a couple of months. I’ve enjoyed the time off, but I’m glad to get back here with you. You’ll probably notice a few changes.
I’ll be releasing a new episode every other week instead of every week.
Instead of having fully scripted episodes, I’m gonna try to work just from an outline.
Let’s dive into the topic for today …. How often do you need to post on social media?
I want you to know that social media is A way to promote your business, but it is not the only way. For some people, social media is a toxic, triggering place. And the right choice for you may be to stay away from it. BUT, if that is the choice you feel led to, you’ll need to invest your time and energy into other ways to grow. Through referrals, collaborations, good SEO … there are a bunch of other ways.
And if you need some ideas OTHER than social media for getting eyeballs on your message, check out my five-day email challenge, Rocket Your Reach, to learn how to create a visibility plan that doesn’t necessarily require social media. You can learn more about it at doanewthing.com/rocket.
Now let’s talk about what goes into deciding how much you need to post. There are four things to consider.
What type of ministry or business do you have?
- One-on-one coaches or service providers need less social media.
- If you are more based on selling courses or products, you depend on volume and need to build a larger following to support sales.
How many followers do you have?
- When you are starting, focus more on authentic, organic engagement.
- As you get larger, those raving fans and partners will create engagement for you, and you can focus on establishing your expertise through valuable content.
How many hours per week can you spend on social media?
- The more time you can spend, the more you can do, BUT be sure you are getting a return on those hours.
How do you feel about social media?
- If it is toxic for you, limit your time there, BUT be sure to find other avenues to increase your visibility.
- If you love interacting on social, make the most of something that you love!
If you want to get more detail, check out my upcoming live masterclass, Simplify Your Social. It includes a quiz to determine your Social Identity, your target number of posts, stories, and videos depending on your identity, and more than 50 ideas to get you off the blank page. Visit doanewthing.com/simplify for all the details.
Join me back next week when we’ll talk about the most overlooked part of your social media plan.
RESOURCES
Rocket Your Reach –Create a visibility plan to increase your reach and impact
Simplify Your Social –Create a custom social media plan based on your Social Identity
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