No rules. Just right.
Everywhere you want to be.
Advertising slogans, right? Every successful business has one. They help you know exactly what you are going to get from that product.
Your Virtual Mentor. Win at Work. Succeed at Life.
Leading Women in the Adventure of Life
Helping Leaders Go Further Faster
Maybe not quite as instantly recognizable as the advertising slogans, but these taglines for successful Christian leaders (Michael Hyatt, Lysa TerKeurst, Andy Stanley respectively) perform the same function. When you visit their website and see it emblazoned across the header, you know exactly what you can expect from them.
But a strong tagline is so much more than just a marketing tool.
Here are four reasons why you need a tagline:
1. The process of developing a tagline helps crystallize your purpose.
How do you sum up your ministry in 5 – 10 words? What are the essential values you want to convey? Coming up with a tagline is not a creative exercise to string together a few catchy words. It’s going to be one of the most important ways that you communicate your purpose to your audience. So give it some prayerful consideration.
2. Your tagline will be your 5-second “elevator speech”.
How many times has someone asked you what you “do” and you fumbled over the words? A strong tagline is the perfect place to start that conversation.
3. Your tagline represents your brand, and your brand is your promise.
Your brand is made up of your presence, your writing voice, the “look and feel” of your communications, your reputation. Erica from Coming Up Roses notes in this article that your brand is a relationship. And you can’t fake it … you have to earn it.
4. Your tagline becomes a filter when you evaluate opportunities.
Believe me, I know what it feels like to fall into the DO SOMETHING …. ANYTHING! trap. The list of things you could do or should do or want to do. When I’m evaluating which things I am going to actually DO, my tagline gives me some clues. If I stay focused on the things that are mission-critical to keeping the promise made in my tagline, I know I’m on the right track.
Speaking of my tagline, let’s break it down and see why I chose each word. Not that my tagline is all that. In fact, if anything, it is a few words too long. But each word was intentionally selected to convey my heart.
Moving your God-sized Dream from Vision to Action …. Together!
Moving: This conveys making progress, getting unstuck, going from one level to another.
Your God-sized Dream: A lot of meaning packed into these few words. Your dream is important. It came from God and it is personally your’s. It’s bigger than you, but belongs to you. It’s also a clue that my work is focused on Christian businesses and ministries.
From Vision: You bring the starting point. I’ll have some ideas and some strategies to help, but I want to help you clarify your own vision for that dream.
To Action: I’m not going to let you stay stuck! We are going to take action so you don’t just spin around in circles.
Together: This is my favorite part. I don’t have all the answers, but my promise is that we will figure it out together. We’ll be partners, grow together, do new things together. Without stating a specific felt need, this word addresses what I find is one of the biggest struggles of people getting started in business or ministry. You don’t have to walk this solo business or ministry alone.
See how that works? Check out the Resources section below for a downloadable worksheet to develop your own tagline.
And just for fun, I wondered what the tagline would be for some of our favorite people in the Bible. Do these suggestions capture their purpose?
David – A Man After God’s Own Heart
Esther – For Such a Time As This
Mary, Mother of Jesus – Pondering These Things in Her Heart
Paul – To Live is Christ, To Die is Gain
Jesus – I Come That You Might Have Life, and Have it Abundantly
Do you have a tagline that resonates with your audience? How about those Biblical taglines? Can you think of others? And of course, I’m totally open to feedback and suggestions on MY tagline!
I’m linking up with Jaime Wiebel at #SittingAmongFriends