Podcasting is the hottest thing on the block. While it has been around for almost twenty years, it seems to have exploded in the last couple of years as it has become easier than ever to put your voice out into the world. Let’s talk about how to be a podcast guest, because it is one of the best ways to increase your visibility and get your ministry or business off the ground. In Episode 45 of Just One Simple Thing, I’m sharing the best practices that get me a 75% success rate on podcast guest pitches.
Even if you don’t feel called to podcasting, you can still participate in this growing trend (and the exposure it can bring to your business or ministry) by being a podcast guest.
Landing those coveted guest spots takes some intentional and sincere effort.
So, if you want to reach new people, establish credibility and use your God-given skills and talents in new ways, try these methods for landing podcast guest spots.
How to be a podcast guest:
Identify Your Goals and Boundaries
Understanding these goals will help you strategically pick the podcasts to pitch.
Identify Good Matches
Listen to at least a few episodes, watching especially for places where you could add value or extend the conversation the host is already having with their audience.
Be part of the audience
Get to know the show, host and audience to refine your topic idea and make it clear that your intention is to serve the audience.
Send the pitch
Your pitch should be personal and specific, based on what you have learned about the podcast.
Plan your Call to Action
This is your chance to be strategic in achieving your goal for being on the podcast.
Using these practices, I had a booking success rate of around 75% of my pitches. I hope you have great success with it too!
ACTION STEP:
Make a list of five potential podcasts that you can be a guest on and start getting to know the host. Hop over to my free Facebook group Plan & Pray with Do A New Thing and share your progress. We want to celebrate with you!
Thanks for hanging out with me. If these tips were helpful, share the episode with a friend who may also need the Business Builders series!
RESOURCES:
My Better Together course includes detailed training, worksheets and swipe copy for podcast guest pitches and a dozen other creative ways to collaborate.
Here is a page I created for one of my recent podcast guest appearances.
For more tips on being a great podcast guest, check out Episode 139 of the Business, Jesus and Sweet Tea Podcast from Heather Heuman
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