Episode 111: How To Delight Your Clients And Create Raving Fans

In uncertain economic times, you might feel like you are taking hits from things you can’t control. But there is one thing that can keep you growing when the world’s on fire, and it is totally under your control. That’s to develop a reputation for delighting your customers through above-and-beyond service. Here in episode 111 of Just One Simple Thing, you’ll learn three ways that you can create raving fans who will come back again and again.

When something delights me, I am a loyal fan for life. Don’t we all want clients and readers like me? People who come back time and time again because they are delighted by what we do?

Whether they are readers of your books, buyers of your products or people served by your ministry, you can delight your customers and turn them into raving fans. Throughout my nearly eight years I have been in business, I have been blessed to find some people who have truly delighted me.

There are three things these people all have in common … they are kind, generous and fair.

These aren’t just character traits of genuinely nice people. They are Biblical instructions on how we should conduct ourselves as Christians in the marketplace.

It is good for people to be kind and generous and to be fair in business. Psalm 112:5 (ERV)

So how do we display kindness, generosity, and fairness? Let’s look at each one of them.

1. Show kindness by being there and being dependable.
There is a lot to be said for just showing up. In the big things, like consistently producing content and learning opportunities for your audience, but even more importantly, in the small things.

2. Be generous with your knowledge and your platform.
Share your platform. Whether you have 10,000 people following you, or 10, your peeps want to know you see them. Watch for how they are using your products or sharing your content and acknowledge what they are doing.

3. Display fairness by offering value above and beyond what is expected.
Ask a lot of questions of your audience to understand exactly what they want. When you tailor what you offer to what your readers or clients want, you are sure to delight them. It’s a little sad that our expectations of service providers can be so low, but in today’s world, someone who offers personal service that meets a specific need at a fair price is going to have people returning again and again.

Kind, generous, and fair. Those guiding principles will help you weather the roughest economic storms. But that’s not the reason we do it. We operate that way because it’s the right thing to do.

ACTION STEP
Look at the people you follow and work with. Has someone delighted you recently? How can you emulate their kindness, generosity, and fairness? And while you are thinking about them, give them a shout-out to show how much you appreciate them.

I want you to know how much I appreciate you! We quietly crossed more than 25,000 downloads of the podcast last week and I’m thankful for each person who has spent a few minutes here with me. Reach out and let me know you are listening so I can tell you personally.

RESOURCES
These are some of the people who have absolutely delighted me with their products and services. Go get to know them:
Ruthie Gray –Host the Authentic Online Marketing podcast, Instagram Coach and Newsletter Strategist
Esther Littlefield –Host of the Christian Woman Leadership and Christian Woman Business podcast, business coach, and creator of the Uplift Mentormind.
Holly Williams –Conversion Copywriter